SDE Dissertation Space

Browsing by Subject "Baby boomers"

Browsing by Subject "Baby boomers"

Sort by: Order: Results:

  • Siti Fazilah Mohd (2017-08-15)
    With the sizeable number and increasing income of the baby boomers, this makes them an economically viable market to target. However, it seemed that the marketing efforts to target baby boomers were somewhat casual. This ...